Your organization is a century behind

October 2, 2009

(Marketers Kaleidoscope, a  blog on marketing & Internet, happens to have taken a detour into the ‘land of work’. Continued here from the last two posts, are musings on ‘organizations’. Third in a series.) Is your organization unable grow / compete in the current environment? Are you not committed or passionate about working at your […]

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Why your organization finds it difficult to be a better place to work

September 27, 2009

Here’s an attempt to find an answer to the above, hope I’ve got it at least half right 🙂 A. The chances are, you work at an organization, not work alone There’s no getting away from organizations. In a few fields e.g. say medicine or writing (as in this blog!), one can choose to work […]

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Do you enjoy working at your current organization ?

September 22, 2009

Whether your answer is a yes, a no or a maybe, you will find this post interesting 🙂 The economy’s been moribund With the downturn in the economy over the last year, the job market has shrunk. It’s common to get calls from friends, old colleagues and even strangers (online), all looking for help. My […]

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1.5 million mobile broadband subscribers in India by year end

September 17, 2009

This is an ‘exclusive’. No, Marketer’s Kaleidoscope is not into breaking news. But this is a news item probably not yet reported elsewhere. Am informed by my ‘source’ in the mobile industry that India’s Internet subscriber numbers quoted by the TRAI – which as of  March  ’09 were pegged at  13.54 million overall and of […]

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Remembering Drucker

September 13, 2009

Peter Drucker. Much has been said and written about him. Among other things, he has been called ‘the father of management’. The New York Times  once said that the story of Peter Drucker is the story of management itself. And, this year they are celebrating his Centennial (100 years of his birth). Here’s a perspective. […]

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India’s affluent : findings from a recent survey

September 6, 2009

Nielsen India has recently done their first ever ‘Upper Middle class and Rich’ (UMAR) survey – among 18,250 individuals in 35 metros (covering all Indian cities with a population greater than 1 million). These metro cities account for 11.3% of India’s population and 40% of it’s urban population (Basis : India’s Census, 2001). This survey […]

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India’s oral care market: Star #1 meets Brand #1 ?

September 3, 2009

Colgate India,touted a shining success,has a big unfinished agenda.This post argues they should have signed up star Shah Rukh Khan which they just did,much earlier.

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In India, broadband’s growing

September 2, 2009

Broadband now accounts for 46% of all Internet subscriptions in India and there are moves afoot to grow the infrastructure and applications further.

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The Internet juggernaut moves on – VI

August 30, 2009

Describes some new Internet websites that will be of great utility to the Indian public, sixth post of a series.

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India’s oral care products market

August 30, 2009

This is the first post on the WordPress platform (previous posts were transfered from Blogger) : Consumer product companies often conduct annual or once in 2-4 year U & A (Usage & Attitudes) studies of their product category. These studies serve as long-term planning tools. Strategies to increase volume or market share are worked out […]

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