On India’s burgers, pizzas and cafe latte market – V : Subway

December 13, 2009

Ever nibbled at a sub at Subway? This submarine-shaped sandwich grows on you. Their INR 75 price for ‘Sub of the Day’ will tempt you to try one. Subway’s headquartered in Connecticut, U.S.A. Fred DeLuca co-founded it with a friend in 1965 when he was 17. The company itself has an unlikely choice of name […]

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On India’s burgers, pizzas and cafe latte market – IV : Cafe Coffee Day + Barista Lavazza

December 2, 2009

In this series on the fast food services market, it’s time to take a coffee break. This post is on Café Coffee Day & Barista Lavazza. Café Coffee Day (CCD) has achieved cult status. A destination brand for the young (15-29 year old) and the young at heart, it’s been featured (discreetly) in umpteen Bollywood […]

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On India’s burgers, pizzas & café latte market – III : Pizza Hut + KFC + Taco Bell

November 25, 2009

This post, the third in a series on India’s fast food services market, is on the three Yum Brands : Pizza Hut, KFC and Taco Bell. Pizza Hut in India Pizza Hut has repositioned itself as a casual dining and is thus – strictly speaking – not a fast food restaurant any more. The menu […]

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On India’s burgers, pizzas & café latte market – II : Yum Brands

November 19, 2009

This second post in the series is on the Pizza Hut and KFC company, Yum Brands. This is a company with  aggressive intent. Before looking at the India operations, let’s take a helicopter view to see where Yum ‘comes from’. Yum Brands First, digest this. There is something about the year 1996 and India’s fast […]

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On India’s burgers, pizzas & café latte market – I : Overview + McDonald’s

November 12, 2009

Having provide some food for thought on this blog, it’s probably time to spare a thought for food! This blog started off as Marketer’s Kaleidoscope, promising to shed light on marketing. This post on the fast food market may well offer the reader a delicious treat. Food Services industry India’s food services industry, defined as […]

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Talk at IIT Bombay : Internet, a perspective & it’s impact on books and print

November 4, 2009

Last week I spoke to a Master’s in Design class at IIT Bombay’s Industrial Design Centre. I was invited to give students a big picture view on where we are today with regards to the Internet and,further, reflect on it’s impact on books, print and other media. This guest talk was part of a Print […]

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Think! Before It’s Too Late

November 1, 2009

Ideas matter. Always have. These days matter more than ever before ? There is a new book – out a few weeks ago – by thinking guru (I knew him to be a ‘lateral thinking’ guru) Edward de Bono called Think! Before It’s Too Late. Having not read him earlier (he’s written 67 books),  I find some of his […]

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5 interesting ways technology is changing the way we learn

October 27, 2009

Back at Marketer’s Kaleidoscope after an extended break 🙂 Today’s post : Thanks to technology and the Internet, learning will never be the same again. Here are five interesting changes : 1. Online Videos Previous posts (see the following series : Teachers’ shortage & Internet’s magic wand – III , Teachers’ shortage & Internet’s magic […]

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The Golden Age of mobile broadband

October 9, 2009

This is post number 50 on Marketer’s Kaleidoscope and a proud moment for yours truly. With Diwali around the corner, it’s also festival season and a time for some celebration. What better than to highlight a technology that promises to ‘light up’ the economy worldwide. Growth in mobile In previous posts – under the category […]

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Organizations 2.0 : where it’s all headed to

October 4, 2009

This blog on marketing & Internet has taken a detour. The last of four posts on organizations. In the 21st century, say the pundits, work can be more productive yet fun. The last three posts were on what’s missing in today’s organizations, why these organizations find it difficult to change et al. This one’s about […]

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