Web Innovation Seminar

November 28, 2007

There are quite a few events coming up that will be possibly of interest to the Internet folks: 1. TIE Entrepreneurial Summit on Dec 11-13 in Delhi.This is actually the cross-chapter annual TIE jamboree, traditionally held in Mumbai, that is being held in Delhi this time. They expect 1500 delegates. Interestingly, it’s being billed as […]

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Some McNuggets (Nuggets on McDonalds)

October 14, 2007

I am going to take up the Internet India market stagnation story (see my Oct 6 post) later. Meanwhile, having partaken of a beverage posting (Oct 2) earlier, now have an appetite for some food, so here goes. Here is gyaan regarding McDonalds in India and in the U.S. home market. I have drawn on […]

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India’s Internet user base : A Hindu rate of growth

October 6, 2007

It is of some interest to understand why India’s Internet user base is not really growing and remains stuck at a low penetration level. Both the telecom and Internet sectors were privatised at around the same time in the late 90’s. But the Internet user base has witnessed a Hindu rate of growth of about […]

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Beverage companies

October 2, 2007

One of the most interesting things for a marketer is facts about a category of interest.Here are some nuggets on the beverages industry that I picked up last few days. Pepsi has divided it’s product portfolio into three groups (the classification is telling) :Fun-for-you e.g. Pepsi beverageBest-for-you e.g. Diet PepsiGood-for-you e.g. orange juiceCurrently, fun-for-you accounts […]

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This is me

October 2, 2007

Hey, this is me. Clicked by my photography-enthusiast daughter Anisha – on the occasion of our son Rahul’s 15th birthday on 25th April ’09 in our club next to our Mumbai home.The pic below was clicked by Anisha too, outside the doorway of our Mumbai apartment way back in ’07. Thanks for subscribing to Marketer’s […]

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Needed : an Indian Marketing Association

August 30, 2007

India has associations, professional bodies and certifications for almost all major professions viz. chartered accountants,engineers,computer professionals, doctors, architects,lawyers, financial analysts and the like. Even managers have Bombay Management Association, Delhi Management Association and the like. Then there are bodies for professionals from HR,Finance,Audit,Systems and such like. However,there is no professional body for marketers.There are bodies […]

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On a holiday

May 22, 2005

At Shivaji’s Pratapgarh Fort near Mahabaleshwar hill resort. On a holiday with family, Apr ’05. This is the fort where the well-known historical incident occured of Shivaji and the Mughal general Afzal Khan. Shivaji wore “tiger claws” when he went to greet Afzal Khan and his embrace of Afzal put him to death. Thanks for […]

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The first post

May 4, 2005

I finally started a blog. Had chosen the title much earlier and have got lots of thoughts tucked away in Word doc on this laptop. Will transpose those here.There’s a lot to say ! The title’s self-explanatory,hopefully. I will be looking at the world from a marketer’s eyes. Marketing is an underdeveloped discipline particularly – […]

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