D-I-Y Advertising

August 10, 2009

“Papa, papa, why does the moon advertise ?” – a quote I heard many years ago (probably has no deep significance, I just like it 🙂 Here’s a look at advertising. Advertising is the lifeblood of the two industries tracked on this blog viz. consumer industries (advertising here generates the demand) and consumer Internet (advertising […]

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Growing the Internet Market : What’s the Big deal ?

July 31, 2009

“ The economies of the last century were driven by railway connections, the economies of today are largely driven by the Internet and other ICT (Information and Communication Technology) links.” – President Mwai Kibaki of Kenya, speaking a few days ago at the laying of East Africa’s first broadband cable line, connecting this region to […]

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More on the Agenda to grow the Indian Internet market

July 19, 2009

In the last post ( at blog http://marketerskaleidoscope.blogspot.com, this is fyi for those following the Facebook feed) on July 11th, five actions (not exhaustive, it’s my pick) were suggested to grow the Indian Internet market : 1. Internet association IAMAI should join hands with other organizations and individuals 2. Studies that put a socio-economic value […]

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An Agenda to grow the Indian Internet market

July 11, 2009

This (somewhat lengthy !) post will be of interest to well-wishers of the Indian Internet industry. We will arrive at five things to do by and for the industry. A. Growing the Internet user base has been a key thrust area for the Indian Internet industry. Internet firms today derive their revenues primarily from advertising, […]

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The Indian air & rail travel market

July 3, 2009

Most posts at this blog have been about the value-addition online is bringing to our world. However, the bigger underlying story this blog was begun with is the Great Opportunity the Indian market offers. And online has been presented as one important enabler to realize this Great Opportunity, given the poor offline infrastructure that prevails. […]

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The (online) future of books in India

June 28, 2009

It would appear most media is moving digital, with music being just one of the first to be impacted. Consider books. 1. The emerging market for e-books. There is a buzz around e-books. They will, it is said, be a key manner by which books are read. It may take a while for the format […]

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More on online music downloads

June 7, 2009

Further to my previous post about the poor choices for online music downloads that confront the Indian consumer : The American music market is home to considerable digital innovation. On one hand, the music industry, having seen the inexorable move to the online future, has been open to cultivating new online services (over and beyond […]

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No music download service in India yet !

May 25, 2009

We all “consume” books, newspapers & magazines, music, movies and DVDs. Life would be unimaginable without these. These media have for some time now been moving online. These are indeed eminently ‘digitizable’ and will therefore, in the years to come get impacted significantly by the Net. Let’s look at music. Music is now more online […]

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The Internet juggernaut rolls on – V

April 19, 2009

Nowithstanding one belief that a vast majority of Internet applications are yet to be “invented,” the fact of the matter is Internet has been mainstream for over a decade old. We thus run the danger that new developments here won’t make news. For example, usage of the Net for politics (cf. my last post on […]

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Obama and the Internet

January 25, 2009

Am back after a nearly four month hiatus. An unpardonably long break for a blogger, no denying that. And the first new post is on the growing influence of the Net on public opinion, on politics in particular. That President Obama used the Net for his campaign and is a Blackberry-lover is well-known. Actually, history […]

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