1.5 million mobile broadband subscribers in India by year end

September 17, 2009

This is an ‘exclusive’. No, Marketer’s Kaleidoscope is not into breaking news. But this is a news item probably not yet reported elsewhere. Am informed by my ‘source’ in the mobile industry that India’s Internet subscriber numbers quoted by the TRAI – which as of  March  ’09 were pegged at  13.54 million overall and of [...]

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Remembering Drucker

September 13, 2009

Peter Drucker. Much has been said and written about him. Among other things, he has been called ‘the father of management’. The New York Times  once said that the story of Peter Drucker is the story of management itself. And, this year they are celebrating his Centennial (100 years of his birth). Here’s a perspective. [...]

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India’s affluent : findings from a recent survey

September 6, 2009

Nielsen India has recently done their first ever ‘Upper Middle class and Rich’ (UMAR) survey – among 18,250 individuals in 35 metros (covering all Indian cities with a population greater than 1 million). These metro cities account for 11.3% of India’s population and 40% of it’s urban population (Basis : India’s Census, 2001). This survey [...]

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India’s oral care market: Star #1 meets Brand #1 ?

September 3, 2009

Colgate India,touted a shining success,has a big unfinished agenda.This post argues they should have signed up star Shah Rukh Khan which they just did,much earlier.

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In India, broadband’s growing

September 2, 2009

Broadband now accounts for 46% of all Internet subscriptions in India and there are moves afoot to grow the infrastructure and applications further.

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The Internet juggernaut moves on – VI

August 30, 2009

Describes some new Internet websites that will be of great utility to the Indian public, sixth post of a series.

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India’s oral care products market

August 30, 2009

This is the first post on the WordPress platform (previous posts were transfered from Blogger) : Consumer product companies often conduct annual or once in 2-4 year U & A (Usage & Attitudes) studies of their product category. These studies serve as long-term planning tools. Strategies to increase volume or market share are worked out [...]

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D-I-Y Advertising

August 10, 2009

“Papa, papa, why does the moon advertise ?” – a quote I heard many years ago (probably has no deep significance, I just like it Here’s a look at advertising. Advertising is the lifeblood of the two industries tracked on this blog viz. consumer industries (advertising here generates the demand) and consumer Internet (advertising here [...]

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Growing the Internet Market : What’s the Big deal ?

July 31, 2009

“ The economies of the last century were driven by railway connections, the economies of today are largely driven by the Internet and other ICT (Information and Communication Technology) links.” – President Mwai Kibaki of Kenya, speaking a few days ago at the laying of East Africa’s first broadband cable line, connecting this region to [...]

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More on the Agenda to grow the Indian Internet market

July 19, 2009

In the last post ( at blog http://marketerskaleidoscope.blogspot.com, this is fyi for those following the Facebook feed) on July 11th, five actions (not exhaustive, it’s my pick) were suggested to grow the Indian Internet market : 1. Internet association IAMAI should join hands with other organizations and individuals 2. Studies that put a socio-economic value [...]

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